VEVO – really?

26 04 2009

vevologoThe music industry now seems to want to get on the Hulu bandwagon. YouTube and Universal Music recently announced that they would be launching VEVO – a site that provides consumers with “premium music video content”. Unfortunately, there are some inherent problems with this concept. I am not sure who is really interested in watching official music videos with advertising, especially when most of this content is already available on YouTube. 

Not only is this another display for gutless innovation from the music industry, but its an indication of the pressure that YouTube is feeling in its attempt to monetize its video space (Credit-Suisse Analyst Spencer Wang recently estimated that YouTube would loose close to half a Billion dollars this year).

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