Bell takes over Virgin Mobile Canada!

9 05 2009

So, Bell just bought Virgin Mobile in Canada for $142 million! More importantly, Bell’s been given a lease on the Virgin brand name. Its funny because I just blogged a couple weeks ago about how much I admired the Virgin brand and the way it has been built and handled. This deal on the other hand has left me skeptical – Bell’s recent branding campaigns haven’t exactly been spiffy (remember the “er” campaign, or not!). So, the question is if Bell has the capacity to protect and grow the Virgin brand name and more importantly, if it has the creativity to be charming?

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One response

11 05 2009
BA

I don’t think that the acquisition makes sense. The cultures don’t match; one is edgy the other one is really pedestrian (look at their names even!). I interpret this as Bell’s signal to the market that it wants to change… expect more “news” from Bell in the soon future.

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