Product Placement – a thing of the past!

24 05 2009

There is so much ad-clutter in television today, yet it perturbs me why corporations continue to place their products in shows. While I agree that it helps increase brand or product awareness, product placement really does not sway consumers’ purchasing decision. Further, in most cases product placement actually ends up diluting a brand and making it appear as part of the “clutter” that consumers have gotten used to IGNORE.

How many of you have started buying groceries from Whole Foods after watching Top Chef ? 

Further, given the shift we’re witnessing in popular culture today, producers of shows must be careful of how much they bury themselves in endorsements. The more ‘corporatized’ a show appears, the lesser its appeal.

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