GM’s re-invention? I don’t think so.

18 07 2009
GM’s new ad talks about “simple math”, claiming that since they have new 2010 models coming, they want to get rid of the current ones through a clearence. Oh boy…GM just does not understand the concepts of marketing, do they?
Problem 1: So, you want your customers to buy your shitty cars while you make space to store newer, potentially “shittier” cars?
Problem 2: GM talks of simple math as if the consumer is an idiot and may not understand the word “clearence” otherwise.
Problem 3: We;re all already pissed about owning a part of this bloody company…and now you show us how you really haven’t learnt anything throughout this entire process.
Grant McKrakin in his recent blog talked about how GM’s CMO Lutz called consumers “Lemming-like followers of current trends” for thinking that GM cars are uncool! If reading this makes you as angry as it makes me, blog about, tweet it and put it on your status messages on facebook. Its time we take charge of our company!

gm_ninjakickGM’s new ad talks about “simple math”, claiming that since they have new 2010 models coming, they want to get rid of the current ones through a clearance. Unfortunately, GM really does not understand the basic concepts of marketing.

So whats the problem with this commercial?

Problem 1: So, you want your customers to buy your shitty cars while you make space to store newer, potentially “shittier” cars?

Problem 2: GM talks of simple math as if the consumer is an idiot and may not understand the word “clearance” otherwise.

Problem 3: Its bad enough that our tax dollars have gone towards saving GM. Now the company wants us consumers to buy old models to further help the company out. Are you kidding me?!

Grant McCracken in his recent blog talked about how GM’s CMO Lutz called consumers “Lemming-like followers of current trends”, for thinking that GM cars were uncool. Apparently GM’s on the right track to recovery…and it starts with bashing potential consumers.

If reading this makes you as angry as it makes me, blog about it. Tweet it. Put it on your status message on facebook. Its time we take charge of our (unfortunately) company!

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: