Any Space Can Be Beautiful

3 08 2009
Ikea's new marketing campaign

Ikea's new marketing campaign

If you’ve also noticed little yellow painted signs on the sidewalk (like the one in the picture here) over the past couple weeks, you’ve been exposed to the teaser for IKEA’s new marketing campaign – “Any space can be beautiful”. Its an online contest launched by the Swedish home furnishings retailer featuring online banner ads, a 15-sec unbranded commercial and some guerrilla marketing.

I must say though that I initially thought (upon looking at the sidewalk signs) that it was one of those public space reclamation projects, possibly run by some graffiti artists. Whatever it may be, it certainly caught my attention. Kudos to Zig!

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