What Marketers can learn from the Fashion Industry

15 09 2009

The Fashion Industry is a model for how the remix culture has spawned innovation. The industry is always at the cutting edge of culture simply because the nature of the business gives them no better choice (if they want to stay in business that is). That is why as a marketer looking to understand culture, I feel that it becomes extremely useful in understanding what the Fashion Industry is up to. This summer, the trend has revolved around “Romance” and “Ethereality“.  As this trend gradually finds its way into popular culture, marketers that look to create a sense of romance and simplicity with their programs will likely benefit.

Romance in Spring/Summer 2009

Romance in Spring/Summer 2009




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