#Ad – Why it won’t work!

24 11 2009

I saw a tweet this morning from April Dunford (A product marketing consultant from the tech industry…who I obviously follow) and it prompted me to write this blog post.

Lets face it, the #ad model’s not going to work on Twitter. Why? Well, it’s simple. If your ads on twitter have to be effective, you need to have followers who could possibly consume your advertising. Unfortunately, just like April, there will be many others who will stop following you the moment you start advertising (explicitly…we all currently advertise, but in more subtle ways) using your Twitter account. This will basically undermine your credibility and reduce the effectiveness and reach of your ads.

Net result: An unsustainable process/model. Sorry…!







Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: