#Ad – Why it won’t work!

24 11 2009

I saw a tweet this morning from April Dunford (A product marketing consultant from the tech industry…who I obviously follow) and it prompted me to write this blog post.

Lets face it, the #ad model’s not going to work on Twitter. Why? Well, it’s simple. If your ads on twitter have to be effective, you need to have followers who could possibly consume your advertising. Unfortunately, just like April, there will be many others who will stop following you the moment you start advertising (explicitly…we all currently advertise, but in more subtle ways) using your Twitter account. This will basically undermine your credibility and reduce the effectiveness and reach of your ads.

Net result: An unsustainable process/model. Sorry…!

 

 

 

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