Understanding your Transmitter / Receiver make-up.

21 12 2009

Here’s a fantastic presentation that you must check out, if you haven’t already! Its the Social Media Study for 2009 By People from Cossette.

While the presentation talks about a lot of great statistics, I had one key take-away from it. If you’re looking to figure out whether nows the right time for your organization to get serious about social media – you may want to start by trying to understand your Transmitter/Receive make-up (refer to slide 31). As the slide indicates, there will be 2 types of Transmitters and 2 types of Receivers. On the Transmitter side, you might want to involve people from your organization, people from external agencies that work closely with you or even certain customers. By figuring out who falls into what category, you might be able to get a better sense of the kind of content you will be capable of producing. The same goes on the Receiver side as well. However, you may not always be able to find clear data. In many industries, social media adoption has been so slow that one can’t base decisions on existing patterns. So, in cases like that you might have to rely on your gut feeling as well…but at least you’ll be able to set better expectations and hopefully meet them one step at a time.

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