Social Media Measurements: A shift in culture?

2 03 2010

House of Tweets, Source: How MPs use Twitter (Globe and Mail)

I blogged a couple weeks ago about the need for a cultural shift before people start accepting various metrics for social media measurement. Well, it seems like that shift has already begun. Here’s an article from the Globe that talks about how MPs in Canada are using twitter to propagate their messages and engage in conversations with their followers. It’s interesting to notice that the analysis in this article was done by looking at a free tool called “Twitalyzer”. Metrics such as “Clout”, “Influence” and “Generosity” were taking seriously in this analysis. This is great news for all us social media geeks and junkies. This is only a sign of great things to come.